Positioned at the pinnacle of Starbucks’ global portfolio, the Reserve Roastery made its Asia debut—and marked its second location worldwide—in Shanghai in December 2017. More than a new destination for coffee, it represents a redefinition of the coffee experience itself, unfolding as a wood-crafted aesthetic space of unprecedented refinement.
Conceived as a fully immersive, multi-sensory “coffee wonderland,” the Roastery transcends the traditional café typology, inviting visitors into a richly layered world of aroma, texture, and spatial storytelling. It is, at once, an exploration of coffee culture and a celebration of elevated craftsmanship.
Drawing on its profound understanding and expressive mastery of wood, Mexarts Contract contributed to the realization of this distinctive space, shaping an immersive environment that allows guests to experience the warmth, depth, and beauty of artisanal woodwork at every turn.
